NORMAL is a Danish chain store where you can find large selection of products at fixed low prices. NORMAL offers much more than branded products at low fixed prices. We offer a different and interesting shopping experience, where new products complement the permanent product range of more than 2,000 products. You may find brands that you have only seen abroad. Maybe it’s a soft drink or familiar from American TV series, or a chocolate bar that you got to taste on your last vacation. There are also brands that are sold exclusively at NORMAL. Normal products, abnormal prices!